Commercial website owners have different ideas regarding the importance of a feedback page. Some view them as essential parts of the website, while others do not include one at all. The reality is that a feedback page is absolutely necessary. The real question is whether or not you should make it public or private. There are drawbacks and pluses for both. A private feedback page allows you to keep negative comments or dissatisfaction out of the public eye. Public pages have the ability to represent your authenticity, however. An authentic-looking comments and feedback page is the best answer for people who might not be convinced about what you have to offer to them.
A feedback page allows you to address concerns quickly. It provides a central location for you to find customer needs and address them. An email account is another option, but answering emails is time consuming. A feedback page allows you to address concerns that everyone can see. This will eliminate the need for repeating information to multiple people. Legitimate explanations are the best way to alleviate fears or concerns about a product's arrival. It also enables you to show others that you are reliable, and that you care about fixing an issue as quickly as you can. Issues that are addressed quickly are the ones that keep commercial websites relevant. Never underestimate the power of a feedback page in this regard, and take pride in updating it frequently.
Perhaps most importantly, the feedback page enables you to take pride in great service with authentic reviews. Yes, some customers might submit negative reviews, but many more will be happy to share their quality experiences with others. This allows them to vent, and to brag about what you can provide. Many times customers initially look for this page on commercial websites. They want to feel confident that your products deliver what you promise. Also, the feedback page keeps clients from locating older, or inaccurate, review websites. The online community is full of misinformation, and a feedback page can work wonders when it comes to eliminating this issue.
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