Commercial Websites Pages to Have
Commercial websites that offer similar products as their competitors must strive to create advances that set them apart from the rest. This all starts with a quality homepage. A quality homepage has several different attributes. First, it must have an introduction. This introduction information contains goals, as well as how the company got started. Since it is one of the first things that website visitors read, it is highly important. The homepage also contains beliefs, and a standard of excellence. Customers want to feel as though their concerns will be heard, and they want to understand that they will always be able to solve any problems that they have with you.
A services page is equally important. If you do not spell out what it is you offer, then your commercial website will be pointless. The services page needs to include company locations, contact information, and ways to make appointments. It should provide usable information in regard to who to talk to in order to get more information. Appintments should be easy to make. An online tool should allow customers to schedule appointments without having to call a representative. This allows people who are at work or who are busy with other activities to seek your services.
The sales page is your money-maker. All commercial websites should have one, but it needs to work properly. This includes ways to make payments safely. Setting up your order and payment page might require SEO help. Customers need to feel confident that all of their personal information will remain confidential. This is critical because a website hack could spell doom for your company. All oft he services or products that you provide should be clearly defined as well. What this does is it makes the selection process much easier. When you can process orders quickly, the customer is much more appreciative.
A feedback page should be made public. Similar to a blog, it needs to allow customers to share their experiences so that others can see them, and so that they can see when the comments were posted. Recent feedback is a great way to show website visitors that you are currently relevant. Testimonials, both good and bad, should also be provided. Most customers appreciate the honesty that you are willing to portray, as opposed to a biased point of view. Always answer questions promptly so that others see that you care about your clients.
An interactive features page needs to incorporate video, as well as functions which allow clients to become invested in what it is you have to offer. You may also need to consider development for hr, personal data and accounting features. These features are great because they enable you to bring clients into your inner circle. They feel as though they are a part of the commercial website goals. Video links with company employee information regarding products is critical. Most people become bored with simply reading information, so it pays off to have a system in place that rectifies this issue. Commercial websites that incorporate the right pages are the ones that are the most successful.